The founder with a team.
You have developers, contractors, or an agency relationship in place. You want to make that arrangement work better, not replace it yet.
You have your Clarity Report.
Now you want to apply it.
Founder's Coaching is for founders who want to run the next phase with their existing team, using my system and management techniques.
Who this is for
The post-Audit founder.
You read the Clarity Report. You want to apply the roadmap yourself with weekly checkpoints from someone who knows what good looks like.
The system-first founder.
You believe the management discipline matters more than the labor. You want the transferable practice, not just the deliverable.
What is included
- Weekly 60-minute call with me. Same time, same person, every week.
- Async access for between-call decisions. Slack, email, or whatever channel suits you. Tactical questions get tactical answers.
- Roadmap application. Applying the specific actions from your Clarity Report to your team's actual work.
- Process Implementation. Spec writing, sprint shaping, team evaluation patterns, AI-augmented workflow patterns, documented and worked through case by case.
Where this fits
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Clarity Audit
Start here. The universal first step for every path.
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Founder's Coaching
Apply the Clarity Report with your existing team.
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PMF Accelerator
When the team cannot quite replicate the results, I take the seat.
Then, as the product matures, the path graduates:
What this looks like in practice
A founder was paying $8K a month to an offshore team and still managing every detail. Within the first month we identified the three structural problems, replaced the team setup, and started shipping features that stuck. He stopped managing developers. He went back to running his business.
Pricing
See the full ladder and pricing on the services page.
Available after a completed Clarity Audit. Start with a discovery call.
Common questions
What if I already have freelancers or an agency?
I evaluate what you have. If your developers are solid, I give them better direction and better specs. If something is not working, we fix it or replace it. You do not have to blow everything up on day one.
What technologies do you work with?
JavaScript, TypeScript, Node.js, Nest.js, React, Next.js, Vue, Angular, React Native, PHP, Java, Python, and most things built on top of them. 13 years of shipping across these stacks. The technology is rarely the hard part. Understanding the product and the business is.
How is this different from hiring a freelancer?
A freelancer builds what you tell them to build. I figure out what should be built, write the spec, and build it right. You stop being the translator.
I am not technical. Will I understand what is happening?
Yes. Before I write code, I write a spec in plain language. It describes what the product should do and why. You review the spec, not the code. You always know what is being built.
How is this different from a fractional CTO?
A fractional CTO only advises. I advise and ship. The thinking and the building happen in one seat.
Can I just start with the Audit?
Yes. That is exactly what it is for. The $997 buys you a written Clarity Report and a 30-day roadmap. If we work together on a path after, the $997 credits forward against your first invoice. If we don't, you still have a clear picture of where your product stands. Either way, the Audit pays for itself.
What if I want a path without the Audit?
I do not sell paths without the Audit. The Audit is how I see what you have and write a roadmap that says whether a given path is the right fit. Without it, I am shipping fixes blind, which is not worth your monthly fee and not worth my time. The credit-forward mechanic makes the net cost zero when you continue.
Do I have to commit long-term?
No. The Audit is one week. Founder's Coaching, Maintenance, PMF Accelerator, and Scale Accelerator are month-to-month with no long-term contract. Ship Sprints are paid up front for a fixed duration.
What if I eventually need a full-time engineer?
Then we find you the right one. I help define the role, vet candidates, and onboard them into a product that is documented and spec-driven so they are productive from day one.
What if I'm not happy with the service?
If for whatever reason you aren't happy with the service, I offer a full refund. I'll do my absolute best to meet your expectations, but if it's not working out within the first 30 days, I offer a full refund.
Talk it through.
Thirty minutes on a call is the fastest way to find out if Founder's Coaching fits where you are now.