Maintenance.
For when the product is built and just needs to stay healthy.

The graduation path for clients who finished building and want the practice to keep the product running well. Restricted access; eligibility outlined below.

Who this is for

Three eligibility routes get you here. There is no direct purchase.

1. The post-Audit Maintenance fit.

Your Clarity Report identifies Maintenance as the right path for your situation. Most often: features are built, GTM is the bottleneck, and the codebase just needs ongoing care without active feature work.

2. The PMF Accelerator graduate.

You ran PMF Accelerator with me, your product is built, and you want to keep the relationship at a lower-touch tier. Maintenance is the explicit graduation-down path.

3. The Scale Accelerator graduate.

You ran Scale Accelerator past the $1M ARR milestone, your build phase is complete, and the product is stable. You want the practice to stay involved at maintenance pace.

What is included

  • Codebase monitoring and routine updates. Dependency updates, security patches, light refactors.
  • Bug triage and resolution. Within agreed SLAs defined in the engagement letter.
  • Quarterly health checks. Measured against the original Clarity Report.
  • Async access for tactical questions.
  • Optional monthly call. To align on priorities, when useful.

Where this fits

Maintenance is the long-tail engagement that most successful build-phase clients move into eventually. PMF Accelerator clients graduate down to Maintenance when the product is stable and the build phase wraps. Scale Accelerator clients do the same once past $1M ARR with the build phase behind them. Direct entry from a Clarity Audit is possible when the Audit identifies a Maintenance-shaped fit; otherwise, the typical path goes Audit → Coaching → PMF Accelerator → Maintenance.

Worried about being locked in at $5,997/mo or $11,997/mo indefinitely?

This page is your answer. Maintenance is the explicit graduation-down path. When your build phase wraps and you want to keep the relationship without paying for execution you no longer need, Maintenance is the natural next step. The practice is built around the full lifecycle, not just the heaviest build phases.

From a recent client

"Last month I was able to go on vacation for the first time in years without looking at my laptop."

Brian - Founder (ProBooks)

Pricing

See pricing on the services page.

Maintenance is available by recommendation after a Clarity Audit, or as a graduation path for PMF Accelerator and Scale Accelerator clients. Book a discovery call to find out whether Maintenance fits your situation or to discuss graduation from an existing engagement.

Common questions

What if I already have freelancers or an agency?

I evaluate what you have. If your developers are solid, I give them better direction and better specs. If something is not working, we fix it or replace it. You do not have to blow everything up on day one.

What technologies do you work with?

JavaScript, TypeScript, Node.js, Nest.js, React, Next.js, Vue, Angular, React Native, PHP, Java, Python, and most things built on top of them. 13 years of shipping across these stacks. The technology is rarely the hard part. Understanding the product and the business is.

How is this different from hiring a freelancer?

A freelancer builds what you tell them to build. I figure out what should be built, write the spec, and build it right. You stop being the translator.

I am not technical. Will I understand what is happening?

Yes. Before I write code, I write a spec in plain language. It describes what the product should do and why. You review the spec, not the code. You always know what is being built.

How is this different from a fractional CTO?

A fractional CTO only advises. I advise and ship. The thinking and the building happen in one seat.

Can I just start with the Audit?

Yes. That is exactly what it is for. The $997 buys you a written Clarity Report and a 30-day roadmap. If we work together on a path after, the $997 credits forward against your first invoice. If we don't, you still have a clear picture of where your product stands. Either way, the Audit pays for itself.

What if I want a path without the Audit?

I do not sell paths without the Audit. The Audit is how I see what you have and write a roadmap that says whether a given path is the right fit. Without it, I am shipping fixes blind, which is not worth your monthly fee and not worth my time. The credit-forward mechanic makes the net cost zero when you continue.

Do I have to commit long-term?

No. The Audit is one week. Founder's Coaching, Maintenance, PMF Accelerator, and Scale Accelerator are month-to-month with no long-term contract. Ship Sprints are paid up front for a fixed duration.

What if I eventually need a full-time engineer?

Then we find you the right one. I help define the role, vet candidates, and onboard them into a product that is documented and spec-driven so they are productive from day one.

What if I'm not happy with the service?

If for whatever reason you aren't happy with the service, I offer a full refund. I'll do my absolute best to meet your expectations, but if it's not working out within the first 30 days, I offer a full refund.

Talk it through.

Thirty minutes on a call is the fastest way to find out if Maintenance fits your situation.